Thursday, August 25, 2011

Back To School Media Campaign

Educating the public about the needs of our schools is an important part of our work. The Maryland State Education Association's back to school ad buy began online last week, with ads going up on Facebook and across the web via Google Display Ads. All of the online ads will run through August 31; the Google ads send users to this document, “Three Challenges to School Funding in Your Community,” which discusses MOE, shifting pensions, and the drop-off in federal aid. MSEA’s back to school radio ads joined the fray this week, and will run in the Washington and Baltimore Metro areas, along with Southern Maryland and the Eastern Shore, through September 4.
Check it out!

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